Business plan
Group Biography
Hazy Harmony is a striped back Neo soul / R&B Band from East London, England.
The soulful quartet is vocally led by three feisty female Singer-Songwriters with a zest for authenticity. Sasha-Paige is the powerhouse with her rich vibrato and grit, Aiesha softens the edges with her angelic tone and Rhia-Renée enriches the melody with her Riffs & Runs and dominates notes playing the piano with her jazzy keys and chord progressions. Last but not least Skade not only brings the Soul in Neo- Soul but he puts the Haze in 'Hazy' with his soothing euphoric strums on his guitar. The 'Harmony' is the sound the group fuses together to do what it says on the tin, leaving the audience in a state of Haze and Harmony whilst physically demonstrating harmonic dimensions with continuous three-part harmonies.
Business plan
Target audience
Our target audience is a group of people who enjoy Neo-soul, Jazz, R&B, and Hip-Hop music with socially conscious and spiritual lyrics. Our song-writing aims to be authentic and easy to relate to by speaking about real issues, feelings and reflecting on experiences. Millennials and Gen Z are the general age groups we are trying to appeal to, additionally, our style is urban so we expect to connect with diverse cultures and nationalities where there is a little bit of everything incorporated within our feel and sound. Having an eclectic mix can either ignite listeners to resonate with either our controversial lyrics, striped-back live instruments and our playing techniques or simply just enjoy our attention to detail with our layered vocals.
Business plan
Swot list
Strengths:
- Opportunity to express creativity and share music with others
- Potential for personal and professional growth, including improved musicianship, performance skills, and teamwork
- Possibility of earning income from performances, recordings, merchandise, and other sources
- Chance to build a community of fans and supporters who appreciate your music
-Strong distinctive singers that have great pitch and tones that blend well together
-Marketable image- young relatable aspiring artists
-Musicians that can play live
Weaknesses:
- Competition in the music industry, with many other bands doing similar music
- Financial risks associated with investing time and money into rehearsals, recordings, and performances without guaranteed returns
- Possibility of negative feedback or criticism from audiences or critics
Opportunities:
- Possibility of gaining exposure and recognition through social media, streaming platforms, and other online channels
- Potential to collaborate with other artists, producers, or songwriters to create new music
- Chance to play at festivals, concerts, and other events that attract large crowds and media attention
- Possibility of licensing your music for use in films, TV shows, commercials, and other media
Threats:
- Risk of burnout or exhaustion from the demands of touring, recording, and promoting your music
- Possibility of legal issues related to copyright, licensing, or contracts
- Challenges in adapting to changes in the music industry, such as shifts in consumer tastes or technological disruptions
- Difficulty in standing out from other bands and creating a unique identity or sound
Business plan
Group photograph
Skade
Rhia - Renée
Sasha- Paige
Aeisha